September 2017 – The Show Must Go On!

Swissbit always has a solution. 


Bronschhofen (Switzerland) – Swissbit, a leading manufacturer of flash memory solutions, shows creativity by showcasing their products at the Flash Memory Summit 2017 in Santa Clara, California (August 8-10, 2017) despite shut down of exhibition.


With lots of excitement Swissbit had been looking forward to exhibiting at FMS 2017. It is widely known that a booth fire shut down the exhibition hall before the show opened and prevented the presentation of our latest Swissbit products. Nevertheless, the FMS conference part continued to take place and Swissbit participated by organizing two sessions along with a presentation about benchmarking embedded systems.
One of Swissbit’s mission statements is that we always find a solution. How could we apply this rule to the FMS situation? As soon as we were given permission to retrieve our samples and demos from the booth we decided to set up an impromptu table top display. Quickly two tables were arranged, a monitor organized, a demo system launched and an improvised Swissbit display moved into the hallway. By doing so Swissbit made the best out of a very difficult situation and despite the difficulties encountered, achieved positive results.


Swissbit received a lot of recognition for this, on one hand for the creativity and on the other for the products on display. Especially the security options of the new embedded USB module U-500 and the N-10 PCIe M.2 module dedicated to the embedded and NetCom market received a lot of interest.
Swissbit would like to thank all visitors that joined the Swissbit presentation or stopped by to see the products on display. We look forward to next year’s FMS 2018, definitely with new products and a proper booth.
For those who left early or missed the chance to meet the Swissbit team we have two short interview recordings, one on the newly introduced Swissbit e.MMC and one on the embedded applications tracks.